International expansion often begins when a new opportunity emerges: an entrepreneur who knows their market well, identifies the potential of the concept, and decides to present their project.

That is why the fact that EVA is not yet present in your country does not necessarily mean that you cannot open a franchise there. EVA is open to considering applications in new markets and evaluating projects in territories where there are currently no arenas, when that market, the candidate, and the conditions of the project are suitable.

The starting point is essentially the same as in any other market: getting to know the candidate, understanding the territory, and assessing the viability of the project together.

The First Step: Submit Your Application to EVA

If you are interested in opening an EVA franchise in a new country, the first step is to submit your details through our website.

At this stage, we want to learn as much as possible about your profile: your professional or business experience, the city or territory you are interested in, the resources available to you, your knowledge of the local market, and why you believe EVA could have potential there.

Previous experience in virtual reality, gaming, or esports is not required. EVA provides the technology, know-how, training, and support needed to operate the concept. However, we are looking for candidates with a strong business mindset, knowledge of their market, and a willingness to be actively involved in developing the business.

The more information we have from the beginning, the better we can assess whether there is a potential fit between your project and EVA.

Is the Territory Available?

Before moving forward with a new application, one of the first things EVA needs to confirm is the availability of the territory.

The expansion of the network is planned taking into account existing arenas, projects currently under development, and territories that may already be reserved. This helps maintain a consistent expansion strategy and allows each new location to be considered within a broader territorial plan.

If the territory is available and the initial profile is a good fit for the project, the next step is a first call with the member of EVA’s expansion team assigned to the candidate.

This conversation allows us to learn more about the project, answer initial questions about the franchise, and begin analyzing the specific characteristics of the market.

From an Idea to a Project: Assessing Market Viability

Opening an EVA arena in a new country requires understanding the specific conditions of that territory. Not every market has the same cost structure, consumer behavior, real estate landscape, or access to financing.

That is why an essential part of the process is developing the business plan and assessing the viability of the project together.

The analysis may consider factors such as market size and catchment area, accessibility, the local entertainment ecosystem, the potential of different customer segments, real estate conditions, and the costs involved in developing the arena.

At EVA, one of the criteria used to evaluate a location is a minimum of 300,000 inhabitants within a 30-minute drive. However, population is only one part of the analysis: each project needs to be assessed according to the specific conditions of its market.

How Much Does It Cost to Open an EVA Franchise in Another Country?

This is one of the most important questions when considering an international franchise.

The figures included in the franchise deck serve as an initial reference to understand the scale of the project, but the final cost of implementing an arena may vary depending on the country, city, and specific market conditions.

Construction, fit-out, permits, suppliers, labor, and other costs involved in developing the project are not the same in every territory.

For this reason, the final investment needs to be assessed individually during the development of the business plan. The objective is not to automatically apply the same figure to every country, but to build an estimate based on the actual conditions of the market where the arena will be developed.

How Can the Project Be Financed?

It is not necessary to finance the entire project exclusively with your own capital. Depending on the candidate’s profile and the options available in each market, there are different ways to structure the investment.

The project can combine personal capital, bank financing, and the participation of multiple partners or investors.

These options can also be combined. For example, a candidate may contribute part of the required capital, bring partners into the project, and complete the financial structure through external financing.

The right way to finance an arena will depend on each candidate’s circumstances and the market in which the project is being developed. In certain markets and under very specific circumstances, the possibility of a joint venture with EVA could also potentially be considered.

Opening a New Market Also Means Building It

Becoming one of the first EVA franchisees in a country means developing the business in a market where the concept still has significant room to grow.

EVA brings an international brand, technology, proprietary games, operational know-how, training, and an ecosystem that includes entertainment and esports. The franchisee, in turn, brings something equally important: local market knowledge, business capabilities, and the execution required to develop the concept within their territory.

This combination is particularly important when EVA enters a new country. It is not simply about transferring an arena from one market to another, but about adapting the development of the project to local characteristics while maintaining EVA’s concept and standards.

EVA Isn’t in Your Country Yet? Tell Us About Your Project

You do not need to wait for EVA to officially announce its arrival in your market before submitting your application.

If the territory is available and the project meets the initial requirements, our expansion team can guide you through the next steps and assess its viability together with you.

Your country may not have an EVA arena yet. Your project could be the starting point.

If you are interested in opening an EVA franchise in your country or city, you can submit your details. We want to learn about your experience, your project, the territory you have in mind, and the resources available to you so we can assess whether there is a potential fit with EVA.